We have quickly become a technology-driven world. Many of us can’t leave our smartphones at home because we just have to check our e-mail or see the latest post on our favorite social media platform. People are using search engines to find information just like they used to depend on the local Yellow Pages. Because of this digital shift, your business needs to start thinking about its digital marketing plan. Businesses can no longer rely on newspapers or local radio to promote themselves. That’s why a search engine optimization strategy is imperative.
When you need a plumber in Gainesville, you’re probably not scouring through the newspaper. You’re most likely going to do a Google search. SEO makes sure you’re the first plumber that comes up in a visitor’s search results. Businesses are catching on that this is the future and it’s an effective way to draw new and targeted traffic to a website. Financial officers like it because calculating the return on investment has never been easier with a digital marketing expert. Here are a few more reasons it’s important to give us a call.
One of the most important things our Gainesville SEO Company provides our clients is targeted keyword articles. These articles are highly optimized and are filled with relevant keywords that matter to your business. We also create title tags that are informative and keyword relevant. When tags are optimized, more people will click on your link which increases traffic to your site.
Another major benefit is cost effectiveness. You do not need a big advertising budget when you have a quality SEO strategy and web design. It is cost effective because it targets users who are actively looking for your services online. Outbound marketing such as advertising and the use of billboards has a lot of upfront costs. There’s really no guarantee someone will remember your brand. Our firm targets users that are actively looking for products. This makes it easier and cheaper to generate leads and increase traffic. Our experts know how to create optimized content that converts.
We also offer the ability to create user-friendly websites that stand out from the competition. Our web designs are WordPress powered. We do this is by making sure your website is fast and easy to navigate. Your site will be fully optimized, meaning it will be compatible with most devices including iPads, smartphones, and tablets. An optimized website, helps ensure a higher ranking on Google and other popular search engines.
One of the major benefits of being located in Gainesville is that we are always on top of the latest Google algorithms. A lot of agencies are reactionary when it comes to this. Our research team has so much experience that we are proactive and usually ahead of the curve when it comes to changes. With a proactive team you will consistently be on top of search engine rankings.
We also strive to create brand awareness. We do this by high-conversion web design and ranking your site on the first page of Google for keywords that are relevant to potential customers. Consistently showing up in search engines for these keywords creates exposure, trust and awareness. This also helps with higher conversion rates. Your business is in a winning situation with thousands of potential customers on your site looking to make a purchase.